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CHICK-FIL-A
 
WINTER CAMPAIGNS
 

TRUE INSPIRATION AWARDS | NONPROFIT CELEBRATION
In 2020, Chick-fil-A committed to award $5 million in grants to qualifying nonprofits that are either Black-led or serving primarily Black communities or other communities of color. The DuBois Integrity Academy in Riverdale, GA. was selected as the S. Truett Cathy honoree for their excellence in serving the youth of their community. To celebrate them, I worked with Chick-fil-A's In-House agency to stage an event where we surprised the founder of the academy, Mr. Greg Cason, with a $350,000 grant for his nonprofit.
 
I was the creative lead on this project -- designing set pieces, crafting storyboards, and working with the production team to make sure everything goes to plan. I also developed various social media extensions to not only celebrate the DuBois Integrity Academy, but the many other nonprofits who received smaller grants.

MY ROLES IN THIS PROJECT
Concept / Art Direction / Graphic Design / Set Assistance

SPARK HOPE | SOCIAL PROMOTION
The theme of Chick-fil-A's 2020 holiday film was "spark hope." As the art director, I worked with a team of motion designers to create animated assets that promoted the film and related campaign extensions.

THE HOLIDAYS | SOCIAL CONTENT
To coincide with Chick-fil-A's push to highlight their milk, cookies and Peppermint Chip Milkshake during the holiday season.
I led the development of video content that featured these tasty menu items.

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